Electronic Book
Marketing management
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
EB2019035 | Perpustakaan ITI | Available |
Detail Information
Series Title |
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Call Number |
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Publisher | Prentice Hall : New Jersey., 2012 |
Collation |
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Language |
English
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ISBN/ISSN |
978-0-13-210292-6
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Classification |
NONE
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Content Type |
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Media Type |
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Carrier Type |
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Edition |
14th ed.
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Subject(s) |
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Specific Detail Info |
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Statement of Responsibility |
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Other version/related
No other version available
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Perpustakaan
Institut Teknologi Indonesia Jl. Raya Puspiptek Serpong, Kota Tangerang Selatan 15320
Menjadi Pusat Informasi Terdepan
1.) Menyediakan Layanan Prima Yang Berorientasi Kepada Pemustaka;
2.) Menjadi Pusat Akses Informasi Seluruh Civitas Akademika Institut Teknologi Indonesia;
3.) Menjadi Unit Yang Profesional Dalam Penyedia Informasi Di Lingkungan Akademis.