Electronic Book
Strategic Management of Technological Innovation
Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students
EB2019052 | EB2019052 | Perpustakaan ITI | Available |
Detail Information
Series Title |
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Call Number |
EB2019052
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Publisher | McGraw-Hill Book : New York., 2017 |
Collation |
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Language |
English
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ISBN/ISSN |
978-1259539060
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Classification |
62.0.006
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Content Type |
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Media Type |
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Carrier Type |
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Edition |
5th ed
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Subject(s) | |
Specific Detail Info |
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Statement of Responsibility |
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Other version/related
No other version available
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Perpustakaan
Institut Teknologi Indonesia Jl. Raya Puspiptek Serpong, Kota Tangerang Selatan 15320
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1.) Menyediakan Layanan Prima Yang Berorientasi Kepada Pemustaka;
2.) Menjadi Pusat Akses Informasi Seluruh Civitas Akademika Institut Teknologi Indonesia;
3.) Menjadi Unit Yang Profesional Dalam Penyedia Informasi Di Lingkungan Akademis.