Gaya APA

Kim, W, C., Mauborgne, R. (2016). Blue ocean strategy : how to create uncontested market space and make the competition irrelevant (1st edition). United States of America: Harvard Business School Publishing Corporation.

Gaya MLA

Kim, W., Chan., Mauborgne, Renée. "Blue ocean strategy : how to create uncontested market space and make the competition irrelevant". 1st edition United States of America: Harvard Business School Publishing Corporation, 2016. Printed Book.